Designing Choicemaking a smarter living online
Okay, so we all have to earn a living. Websites cost money to run, time to promote, and hey, we've got bills to pay. So while we do offfer loads of free good information, (like the free downloads further down this page), we have to sell some products as well - BUT, we want you to feel that you are getting a good deal, so you'll never ask for more than £5 - the cost of a couple of coffees.
Scientific Advertising by Claude C Hopkins
One of the classics of the advertising arts first published in 1923. Is your advertising working for you? Is it costing you too much? Is it turning prospects away? Much "modern" advertising techniques and strategies haven't changed - Just been made more complicated! Very good read.
Download here: Scientific Advertising by Claude C Hopkins
The Magic Story by Frederick van Rensselaer Dey
This book created a sensation when first published way back in 1900 in 'Success Magazine'. A story that some might not be at the right time in their lives for; or others a source of inspiration and motivation.
Download here: The Magic Story by Frederick van Rensselaer Dey