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Being written so long ago the reerences in this book refer to print advertising, and some of the technical terms won’t be familiar to you (that’s what dictionaries are for), BUT don’t let that put you off.
The act of buying "stuff", the reasons why we buy and the emotions behind those reasons are the same today as they were in 1923.
You’ve heard the term, “why re-invent the wheel” – well apart from where we advertise, the basic tenets of advertising haven’t changed, and Claude Hopkins breaks down those tenets in to clear actionable steps.
Thousands upon thousands of books on advertising have been written since this book was first published, adapting to the language and media of the time, many of which incorporating the information that Claude Hopkins set out in 1923.
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